Putting Stories to Work

Putting Stories to Work


'Shawn Callahan is a master at telling stories, applying stories and coaching others in the art of storytelling. This is a delightful book that is hard to put down.'

--Gary Klein, world-leading psychologist and author of Intuition at Work

'A wonderful book that's both practical and fun to read. As we've experienced, Shawn's training programs are phenomenal, and now everyone has access to his techniques in Putting Stories to Work.'

--Gerry Lynch, General Manager, Mars New Zealand

'Putting Stories to Work really helps you notice stories and bring them to life in your business in a way that's simple, practical and compelling. This book is full of interesting stories that are so relatable. It's a must-read.'

--Lisa Mills, International Head of TESCO Academy

The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible.

In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work, reminding us that sharing stories is what we all do naturally, every day, and that it's one of the most powerful tools for getting things done. You just need to adapt this natural superpower to boost your business.

Shawn's story mastery process of Discover, Remember, Share and Refresh is based on over two decades' work with high-achieving global companies. In Putting Stories to Work, each step is spelled out in detail, backed up by research, and, needless to say, illustrated by plenty of great stories. Learn how to find and share stories to connect with new people. How to explain why change is needed. How to influence opinions and promote success. And much more. Most importantly, learn how to take the latent skill of storytelling and turn it into a potent business habit. Imagine your colleagues telling the story of how you took the most diverse and opinionated group of experts and had them all working towards the same goal. Or the one about how you persuaded the executive team to change their minds and got a great result for the business. Or the one where everyone got inspired and turned things around. Imagine that your people all know exactly what the company strategy is and how they're making a difference to the organisation. As the successful film executive Peter Guber put it: 'Storytelling is not show business. It's good business'.

Similar Books

ISBN 10: 0470632011
ISBN 13: 9780470632017

01 Nov 2010
Nancy Duarte

ISBN 10: 0544002342
ISBN 13: 9780544002340

23 Apr 2013
Instructor Jonathan Gottschall

ISBN 10: 0874835305
ISBN 13: 9780874835304

15 Dec 2005
Doug Lipman

ISBN 10: 0814420303
ISBN 13: 9780814420300

06 Mar 2018
Paul Smith

ISBN 10: 140021193X
ISBN 13: 9781400211937

24 Sep 2019
Kindra Hall

ISBN 10: 0814438016
ISBN 13: 9780814438015

27 Jul 2017
Esther K. Choy

ISBN 10: 0991081420
ISBN 13: 9780991081424

13 Feb 2018
Rob Biesenbach

ISBN 10: 1507503008
ISBN 13: 9781507503003

11 Jan 2015
Akash Karia

ISBN 10: 0241245400
ISBN 13: 9780241245408

24 Mar 2016
Nancy Duarte

ISBN 10: 1118661214
ISBN 13: 9781118661215

04 Dec 2013
Karen Dietz

ISBN 10: 0230251935
ISBN 13: 9780230251939

15 Aug 2010
Kate Williams

ISBN 10: 0385479999
ISBN 13: 9780385479998

14 Sep 1999
William Issacs