Made to Stick : Why Some Ideas Survive and Others Die

Made to Stick : Why Some Ideas Survive and Others Die

Description

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Similar Books

ISBN 10: 0385528752
ISBN 13: 9780385528757

09 Aug 2011
Chip Heath

ISBN 10: 1501147765
ISBN 13: 9781501147760

03 Oct 2017
Chip Heath

ISBN 10: 0316346624
ISBN 13: 9780316346627

07 Jan 2002
Malcolm Gladwell

ISBN 10: 0066620996
ISBN 13: 9780066620992

16 Oct 2001
James Collins

ISBN 10: 0691170819
ISBN 13: 9780691170817

06 May 2016
Marc Levinson

ISBN 10: 0804176981
ISBN 13: 9780804176989

30 Jan 2018
Daniel Coyle

ISBN 10: 0060566108
ISBN 13: 9780060566104

06 Sep 2011
Jim Collins

ISBN 10: 1591846285
ISBN 13: 9781591846284

26 Sep 2013
Ryan Holiday

ISBN 10: 0753545373
ISBN 13: 9780753545379

27 Apr 2017
Morgan Brown

ISBN 10: 0006530699
ISBN 13: 9780006530695

22 Mar 2012
Kenneth Blanchard

ISBN 10: 0465043577
ISBN 13: 9780465043576

07 Mar 2006
Richard L. Hudson

ISBN 10: 0062407805
ISBN 13: 9780062407801

17 May 2016
Chris Voss